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Crowdsourcing Startup DesignCrowd Hits 100,000 Designers; Doubles in Size

Wednesday, 27 February 2013
Crowdsourcing Startup DesignCrowd Hits 100,000 Designers; Doubles in Size

28 February 2013 - Online graphic design marketplace,  DesignCrowd, now has over 100,000  designers and the business has doubled in size in the last year. 

The startup revealed some interesting figures that show crowdsourcing  continues  to disrupt and is showing no signs of slowing down: 

  • Top countries that crowdsource are the USA, Australia, and the UK, with strong growth in 2013 in the US and Brazil, Singapore and Germany. 
  • The top 3 design types requested by volume are  logo design, web design and graphic design.The fastest growth is in  app design (driven by the iOS and Android boom),  Facebook page design (now with 1 billion users, the best way for brands to connect  with consumers), and book cover design (driven by the rise in eBook publishing).
  • Designer demand for crowdsourcing  has doubled in the last 12 months - with registered designers now at 100,000  on DesignCrowd.
  • Small business demand for crowdsourcing  has doubled since late 2012 and is booming in early 2013 - DesignCrowd has seen more than 50% growth in posted projects already in 2013. 
  • The top designer countries by volume are the USA, India, UK, and Australia with Indonesia, the Philippines, and Pakistan the top emerging countries.

DesignCrowd has pioneered  a new model of crowdsourcing,  building a fairer, transparent model for project creators  and designers. It has paid over $1M in participation  payments to designers who did not win contests,  and launched BrandCrowd, a premium logo marketplace where designers can monetize unused designs.

DesignCrowd's marketplace enables small businesses to crowdsource graphic design projects from a global designer community of over 100,000,  or exclusively from local designers. The online service is disrupting the traditional  design industry (valued at between $50B - $200B globally) by offering clients immediate access to 100,000  freelance  designers, more than the number of designers in London (40,000) and New York (16,000) combined.

DesignCrowd's CEO and founder, Alec Lynch said, “It's now possible for a small business to access 100,000 designers online.  This is one of the reasons crowdsourcing  is disrupting the traditional design industry.  We now have twice as many designers on DesignCrowd than the whole of the United Kingdom.”

“This is one of the reasons we're  seeing tremendous growth in demand for our services from both small business and bigger brands.  We've seen a boom in demand from small business in 2013.” 

“There has never been a better  time for startups,  small businesses, and established brands to crowdsource their design needs and ideas," said Lynch. 

In addition to a boom in small business demand, a number of big brands have now crowdsourced onDesignCrowd - including Virgin, Showtime, Amnesty, Harvard used DesignCrowd - in the past year. Recently, former Australian Prime Minister Kevin Rudd's 2013 election t-shirt design was created  by a designer from the site. 

The huge 100,000 designer milestone follows a string of successes for DesignCrowd: 

  • In October 2012, DesignCrowd brought its marketplace to Asia to target the large number of small businesses and designers in the region, launching local services in  India, Singapore and the Philippines.
  • By January 2013, DesignCrowd had opened eight crowdsourcing  marketplaces including the USA, Australia, UK, Canada, New Zealand.
  • In December 2011, DesignCrowd acquired BrandStack.com and integrated it into the marketplace as BrandCrowd.com.
  • In 2011 DesignCrowd received $3M investment  from Starfish Ventures.

Media Contacts:

Alec Lynch, founder & CEO

+61 (0) 412 370 537 alec.lynch@designcrowd.com

Jo Sabin, Marketing & PR Manager

+61 (0) 402 070 197 jo.sabin@designcrowd.com

Vuki Vujasinovic

+61 (0) 422 492 660 vuki@clickpr.com.au

 About DesignCrowd: 

DesignCrowd is an online marketplace that specialises in helping businesses to crowdsource design projects to a network of freelance  designers from around the world. More than 100,000 designers participate  in thousands of design contests  launched on the company's platform each year.