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Australian Startup DesignCrowd Breaks Crowdsourcing Record

Tuesday, 07 August 2012
Australian Startup DesignCrowd Breaks Crowdsourcing Record

8th August, 2012 - Sydney, Australia - Australian design crowdsourcing site DesignCrowd has set a new crowdsourcing record helping crowdsource over 5,000 logo ideas.

A client of has received over 5,000 entries to their logo design contest setting a new record for online logo crowdsourcing. who offered $10,000 to crowdsource a new logo has received 5,706 logo designs via a logo contest on DesignCrowd.

DesignCrowd CEO Alec Lynch said, "We believe's $10,000 prize was the largest ever for an online logo contest and the first time an online logo crowdsourcing has received over 5,000 submissions for a client.  The project is a fantastic case study in crowdsourcing and really highlights the power and creativity of the crowd."

The contest received submissions from 1,319 designers which included top design agencies. The client average cost of a design idea was $1.75 per design.

The contest and its 5,706 entries can be viewed here:

Lorenzo Tartamella, the founder of, said, "We needed to find a more creative approach to procuring a new logo design. I wanted the process to be easy, the design ideas to be more creative and the design talent to be global so I chose DesignCrowd to launch my contest. The process has exceeded our expectations and the world record is icing on the cake after a great experience."

The winning logo will be unveiled in Times Square on December 12, 2012 ("12-12-12") followed by a book launch featuring a selection of the entries from the contest.  Participating designers whose designs are not selected will be invited to sell these designs on DesignCrowd's sister website - which allows designers to sell and monetise their unused designs.

The success of the logo contest follows a strong period of growth for DesignCrowd.  In the last 12 months, DesignCrowd has launched in the UK, Canada and New Zealand, received a $3M investment from Starfish Ventures, acquired, reached 100,000 users and launched a premium logo marketplace (

Find out more about DesignCrowd