SAN FRANCISCO, Dec. 15, 2011 /PRNewswire/ --
On Black Friday, JoS. A. Bank's mobile checkout saw an increase of over 3,000% compared to its previous daily average. The exceptional holiday sales demonstrate consumers' growing comfort with purchasing high consideration goods on their mobile.
The m.josbank.com site, powered by 5th Finger's RedShop, has been in operation since early 2011 and offers on-the-go shoppers a detailed product catalog, reviews, educational tools and offers.
Pete Zophy, DVP of Ecommerce, said, "JoS. A. Bank considers mobile a critical part of its multi-channel strategy, and another way to provide customers with a friendly, quick, and convenient shopping experience."
The retailer has been working with mobile solutions provider 5th Finger since 2010, and together they have created a mobile site and branded iPhone application.
"We have been amazed to watch customers buy $595 suits through their phone," says Patrick Collins, CEO of 5th Finger. "These results really drive home the comfort that consumers now have using mobile as a shopping tool."
JoS. A. Bank took advantage of RedShop Mobile's ability to deploy a m-commerce checkout site without a dependency on internal IT resources.
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