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StartupSmart - Why Australians love marketplace start-ups and why they work well here

Thursday, 06 February 2014
StartupSmart - Why Australians love marketplace start-ups and why they work well here

The Australian start-up scene has spawned several billion dollar online marketplaces. But what is it about this particular kind of start-up that Australian entrepreneurs and investors find so sexy?

Marketplace start-ups, those connecting two distinct groups of customers and managing their transactions, are relatively easy to build with little funding and to scale, providing the founder has identified a genuine pain point for both groups. But it’s finding the right problem and pair of customers that can be challenging for start-ups. More